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Tablet paid search spend eclipsed smartphones in Q4: report – Mobile Marketer

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February 13, 2013

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Tablet paid search spend eclipsed smartphones in Q4: report
The continued adoption of tablets coupled with strong performance for paid search efforts on these devices is driving an increase in tablet search budgets, creating a fast-growing, multi-billion dollar market, according to a new report from Marin Software.
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Frito-Lay’s Cheetos drives app downloads via iAd and traditional mobile advertising
Frito-Lay-owned Cheetos is relying on both traditional mobile advertising as well as Apple’s iAd network to help get the word out about its new mobile gaming application.
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Sports Illustrated mobilizes Swimsuit issue via interactive features for tablets, smartphones
Mobile plays a key role in Sports Illustrated’s strategy to promote its annual Swimsuit issue, including launching a mobile trivia game enabling users to unlock additional photos by guessing the right model.
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Hyundai pushes mobile to the forefront of digital campaign
Hyundai is making mobile a big focus for a new campaign that comprises video, mobile Web and music to help promote the Santa Fe 2013 mid-size SUV.
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87pc of Super Bowl mobile impressions came from smartphones: report
Smartphones were the must-have devices for consumers watching the recent Super Bowl XLVII game, according to a new report from Millennial Media.
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