Tablet magazines stumbling to justify existence, spend
As both tablet adoption and mobile consumption of content continues to grow, many publishers are hurrying to bring out tablet-friendly offerings. However, with tablet-only publication The Daily recently announcing significant cutbacks, it is clear the devices are not panacea that some publishers may have hoped it was.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Android, iOS apps generating 60pc more revenue this year: report
The revenue generated by Android and iOS applications is expected to grow 60 percent this year for a total of $8.7 billion, according to new data from Flurry Analytics.
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Analyzing Pandora’s multichannel mobile strategy
Jewelry retailer Pandora has been steadily making mobile a bigger part of its marketing strategy to not only drive sales, but increase brand awareness.
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New York Times waves warning flag to publishers, developers by dropping BlackBerry app
After nixing its BlackBerry application last week, The New York Times is placing bigger bets on its mobile site, which will not only impact other large publishers, but is also indicative of Research In Motion’s decreasing role in the app marketplace.
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Unilever’s Cafe Zero bets on GPS, video to drive in-store traffic
Unilever’s Cafe Zero recently ran a campaign in Holland that not only built buzz around a seasonal product, but also drove users to nearby locations to try the drink.
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Armani, Chanel kick off inaugural Architectural Digest tablet edition – Luxury Daily
Luxury Daily today – Armani, Chanel kick off inaugural Architectural Digest tablet edition; BMW employs 360-degree campaign to push Olympic Team USA support.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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Mobile: Monetize or be cannibalized
For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.
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