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Tabbedout links with Google Wallet to streamline mobile payments

May 21, 2013

Mobile payments service Tabbedout is expanding the number of ways that consumers can pay for their restaurant and bar tabs by integrating Google Wallet into its application.

Google Wallet payments are integrated into the Tabbedout Android app. To help drive adoption of the new feature, Tabbedout is offering app users a credit for linking their accounts with Google Wallet.

“The Google Wallet integration gives users an additional way to pay their bar and restaurant tab in the Tabbedout app for Android,” said Nick Myers, marketing manager at TabbedOut, Austin.

“It’s a simple, seamless process to link your Google Wallet account and pay your tab,” he said.

How it works
To set up an account, consumers click on the manage cards section in the app’s settings, select the Google Wallet button and enter their account information.

Then when consumers want to pay via the app, they can select Google Wallet to have the amount applied to their account.

TabbedOut is offering consumers a one-time $7 offer as an incentive to get consumers to sign-up for the service.

When consumers go to make a payment at a location that accepts TabbedOut, they will see the $7 offer that can be applied to their tab.

In addition to the Android app, Tabbedout also has an iPhone version.

Pay on mobile
Tabbedout has been building out its consumer and merchant strategies for quite some time.

In 2011, Tabbedout partnered with JiWire to let South by Southwest attendees pay their bills via their devices (see story).

Then last year the company partnered with PayPal to let consumers pay via their PayPal accounts (see story).

Tabbedout claims to be linked into the point-of-sale systems at more than 10,000 locations in the United States.

The mobile payment space is heating up, and adoption and loyalty will both be key in getting payments to take off for merchants and consumers.

To help with this, Tabbedout is aimed at integrating into the loyalty programs of merchants to drive repeat traffic through targeted offers.

Tabbedout also recently rolled out a new marketing solution called Periscope. Using the tool, merchants can look at consumers’ purchase history and reviews to create mobile campaigns.

“We are confident that mobile will continue to grow in popularity and become the primary way consumers pay, not only in the hospitality industry, but across all verticals,” Mr. Myers said.

“Tabbedout has gone from 1,200 locations to over 10,000 in recent weeks and this number will continue to grow quickly as more and more merchants see the value in offering mobile payments to their customers,” he said.

“We not only provide an incredible convenience to the user but also a powerful marketing solution to our merchants.”

Final Take
Lauren Johnson is associate reporter on Mobile Commerce Daily, New York

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