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Gucci shadows songwriting journey while beginning its own evolution
Italian fashion label Gucci is musing on the creative process with a short video that features Swedish singer-songwriter Lykke Li.
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Swiss watchmakers take analog approach for smartwatch entrance
As the development of wearables has continued to move forward there have been ample opportunities for Swiss watchmakers to enter the space through collaborative efforts.
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Galeries Lafayette collaborates with magazine to treat consumers
French department store chain Galeries Lafayette is celebrating fashion week by hosting an exhibition in collaboration with the fashion magazine Madame Figaro.
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Armani links runway apparel to backstage beauty via couture cosmetics
Giorgio Armani Beauty is showing that the same attention reserved for its couture fashions is also extended to its cosmetic collection, designed specifically backstage at its runway show.
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Aston Martin pairs with Marma to handcraft sunglasses
British automaker Aston Martin and London-based eyewear brand Marma collaborated to create a collection of sunglasses for the spring/summer 2015 season.
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Staying ahead of the consumer is key
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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Land Rover releases teaser video of new Evoque convertible
British automaker Land Rover is teasing its new Range Rover Evoque Convertible with the first drive through the United Kingdom’s Crossrail construction project.
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Dior, Ralph Lauren appeal to sentiment in DuJour’s spring edition
Dior, Ralph Lauren and Chloé were among the advertisers promoting new collections in the advertising pages of DuJour’s spring edition, resulting in a 15 percent increase from the year-ago.
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LVMH, luxury CEOs, Four Seasons and Louis Vuitton – Live news
Luxury Daily’s live news from March 2 – LVMH reopens Chinese-American training program following record results; Who are the most popular luxury CEOs?; Four Seasons Beijing lets guests become citizens; Louis Vuitton prompts wanderlust with latest campaign.
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Dolce & Gabbana, Ferragamo, Claridge’s and Roberto Cavalli – News briefs
Today in luxury marketing – Dolce & Gabbana launches couture line for men; Ferragamo CEO sees higher 2015 sales after “excellent” February; Abu Dhabi could buy luxury Mayfair hotels from Barclay brothers; Peter Dundas For Roberto Cavalli?
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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