Michael Kors, Nordstrom cash in on iPhone 5 via digital efforts
Luxury marketers such as Michael Kors, Nordstrom and Tumi are taking the release of the iPhone 5 as an opportunity to scout out aspirational consumers as well as trigger instantaneous small-ticket purchases from existing customers.
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Bloomingdale’s revamps video content to grab consumer attention
Bloomingdale’s is working with online video distributor Touchstorm to make long-form, branded videos web-friendly and engaging for shoppers.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Swarovski targets young females via mobile-based augmented reality
Precision-cut crystal maker Swarovski is pushing its new how-to book through companion iPhone and Android applications that let consumers virtually try on jewelry and see themselves as the book’s cover model.
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Wall Street Journal, New York Post supplements indicative of real estate boom
Just as the luxury real estate sector is seeing record growth, marketers are tapping this renewed interest from affluent consumers by advertising in the surgence of niche publication supplements.
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Apple on track to generate over $200 billion
While Apple is dealing with some production issues as it tries to keep up with demand for its products, yesterday’s results suggest that the company could still generate over $200 billion in 2013.
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Dior, YSL, Bottega Veneta and Gucci – News briefs
Today in luxury marketing – Natalie Portman’s Dior ad banned by British regulatory agency; What is the deal with the Saint Laurent Paris logo?; Bottega Veneta opening home-focused store on Melrose Place; Gucci America names new president.
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Mobile brings online shopping back into the aisle
Mobile is shaping consumers’ minds and behavior, creating new expectations of convenience and an increased desire for cohesive cross-channel and multi-device shopping experiences.
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