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Swarovski spans mobile, in-store for Fashion’s Night Out style competition – Luxury Daily

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August 23, 2012

Swarovski Fashion' Night Out campaign

Dolce & Gabbana portrays unrequited love in fragrance video
Italian label Dolce & Gabbana released a social video dedicated to its women’s and men’s fragrances that is likely to add an element of lust similar to other scent-related campaigns from luxury brands.
Click here to read the entire story on Luxury Daily

Vogue Paris kicks off September fashion issue with relaunch
In time for arguably the most-influential issue of the year, Vogue Paris is flaunting a redesign for its September issue to offer a new look-and-feel that the brand hopes will confirm its position as the leading women’s fashion magazine.
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BMW chooses direct mail for coupe image display
BMW is adding direct mail to the comprehensive push for its first four-door coupe, the 6 Series Gran Coupe, likely to pique the interest of affluent consumers who prefer print over digital marketing channels.
Click here to read the entire story on Luxury Daily

Swarovski spans mobile, in-store for Fashion’s Night Out style competition
Precision-cut crystal maker Swarovski is tapping consumers’ competitive spirit in its Fashion’s Night Out campaign by hosting a street-style contest via the Instagram mobile application to be judged the night of the event.
Click here to read the entire story on Luxury Daily

Lagos celebrates 35th anniversary via founder-narrated social video
Philadelphia-based jeweler Lagos is celebrating its 35th anniversary through a video where founder and designer Steven Lagos explains the inspiration behind the new fall collection.
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Virtuoso uses Travel Week to position itself as sustainability travel leader
Travel network Virtuoso is positioning itself as a leader in the industry through Virtuoso Travel Week, an event looking to command tourism trends for the affluent crowd by offering trip options that are environmentally and economically sustainable.
Click here to read the entire story on Luxury Daily

Harper’s Bazaar UK, traditional luxury, private equity and stocks – News briefs
Today in luxury marketing – British Harper’s Bazaar taps Justine Picardie; Traditional luxury could suddenly become very unfashionable; Emerging markets attract private equity; U.S. stocks pare losses.
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Mobile’s mountain of measurement
When laptop, smartphone and tablet are all disconnected devices, will reach be counted as three people or one person?
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