Dolce & Gabbana portrays unrequited love in fragrance video
Italian label Dolce & Gabbana released a social video dedicated to its women’s and men’s fragrances that is likely to add an element of lust similar to other scent-related campaigns from luxury brands.
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Vogue Paris kicks off September fashion issue with relaunch
In time for arguably the most-influential issue of the year, Vogue Paris is flaunting a redesign for its September issue to offer a new look-and-feel that the brand hopes will confirm its position as the leading women’s fashion magazine.
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BMW chooses direct mail for coupe image display
BMW is adding direct mail to the comprehensive push for its first four-door coupe, the 6 Series Gran Coupe, likely to pique the interest of affluent consumers who prefer print over digital marketing channels.
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Swarovski spans mobile, in-store for Fashion’s Night Out style competition
Precision-cut crystal maker Swarovski is tapping consumers’ competitive spirit in its Fashion’s Night Out campaign by hosting a street-style contest via the Instagram mobile application to be judged the night of the event.
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Lagos celebrates 35th anniversary via founder-narrated social video
Philadelphia-based jeweler Lagos is celebrating its 35th anniversary through a video where founder and designer Steven Lagos explains the inspiration behind the new fall collection.
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Virtuoso uses Travel Week to position itself as sustainability travel leader
Travel network Virtuoso is positioning itself as a leader in the industry through Virtuoso Travel Week, an event looking to command tourism trends for the affluent crowd by offering trip options that are environmentally and economically sustainable.
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Harper’s Bazaar UK, traditional luxury, private equity and stocks – News briefs
Today in luxury marketing – British Harper’s Bazaar taps Justine Picardie; Traditional luxury could suddenly become very unfashionable; Emerging markets attract private equity; U.S. stocks pare losses.
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Mobile’s mountain of measurement
When laptop, smartphone and tablet are all disconnected devices, will reach be counted as three people or one person?
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