Swarovski promotes lifestyle through location-based holiday site
Precision-cut crystal maker Swarovski launched a dedicated mobile site designed to help consumers with all of their St. Valentine’s Day needs including gift ideas, restaurants and spas.
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What 2011 earnings say about the 2012 luxury shopper
Even though the industry as a whole did not report superlative earnings, luxury retailers came out on top at the end of 2011, indicating that the luxury shopper should continue to flourish in 2012.
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Burberry emphasizes youthful appeal through spring/summer campaign
British lifestyle brand Burberry has unveiled its February spring/summer campaign images and video which will soon be dispersed through digital and print media buys as well as social media.
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Starwood shakes up industry tradition through guest-decided check-in times
Starwood Hotels & Resorts is reinventing the way that consumers visit luxury hotels through increased loyalty offerings including 24-hour check-in and check-out, lifetime status and Starwood ambassadors for its most frequent guests.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Stuart Weitzman, Fendi and the Chinese economy – News briefs
Today in luxury marketing – Stuart Weitzman revamps million dollar shoe; Arizona Muse for Fendi spring 2012 Campaign by Karl Lagerfeld; China economy headed for hard landing: analyst.
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Where the marketing dollars are heading in 2012
Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.
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