Top 10 luxury branding efforts of Q2
Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013.
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Miu Miu bolsters fall/winter collection via female-focused video
Prada-owned Miu Miu is layering its fall/winter collection with female-focused advertisements and a short video that highlight the personalities of the brand’s models.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Harrods boosts foot traffic with new exclusive handbag exhibit
London department store Harrods is boosting its foot traffic through the expansion of its luxury accessories department with The Handbag Narratives that rewards consumers with exclusive views and offers.
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Swarovski gains exposure via Instagram video contest
Precision-cut crystal maker Swarovski is gaining exposure through a fan contest that uses mobile image-sharing application Instagram’s new video features.
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Piaget elevates new collection in China via celebrity ambassador
Richemont-owned Piaget’s new global brand ambassador, actress Gong Li, is stirring interest in the Couture Précieuse collection throughout China and other markets with elegant appearances and her commitment to craftsmanship.
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St. Regis caters to America’s Cup fans with themed offers
Starwood’s St. Regis San Francisco is bolstering its position as the official hotel of the 2013 Annual America’s Cup with bespoke services for guests designed to mesh with the world of sailing.
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Prada, LVMH, Bally and Lanvin – News briefs
Today in luxury marketing – Prada launches museum curator talent competition; LVMH spends $2 billion on Italian cashmere brand majority stake; Bally on the hunt for new creative lead; Former Lanvin head named CEO of Italian jeweler Buccellati.
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Marketing to a community of one
Mobile advertising may find itself overtaken by a more sophisticated and subtle mobile marketing of targeted promotions dependent on user profile, behavior, location and context.
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