Rolls-Royce stirs up digital hype for Wraith model
British automaker Rolls-Royce Motor Cars is teasing the upcoming release of its new Wraith model March 5 at the Geneva Motor Show by releasing the first shadowed image to the public and hosting an interactive video on its Web site.
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Cross-channel experiences propelled luxury marketers this holiday season
Executives from iProspect, McCann Truth Central and MRL Communications who spoke during a Luxury Daily webinar said that luxury marketers who did not give in to discounting, but offered multichannel experiences did not lose out during the holiday 2012 season.
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Louis Vuitton boasts iconic designs via animated video
French label Louis Vuitton is showcasing its iconic brand designs via a new animated video that displays the history of its trunks through artistic visual elements.
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BMW extends global reach via Canadian Olympic Team sponsorship
BMW Group Canada is eyeing sports enthusiasts worldwide through a four-year sponsorship of the Canadian Olympic Team.
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Swarovski fetes 1M Facebook fans via Instagram competition
Precision-cut crystal marker Swarovski tapped consumers’ interest in image-sharing mobile application Instagram by hosting a contest to mark its 1 millionth Facebook fan that was a one-week sponsorship of digital image competition platform InstaDerby.
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New York’s Trump SoHo boosts on-site amenities via Random House partnership
Trump SoHo, New York, is letting its guests preview new book releases through a program created in partnership with Random House Inc. to provide pre-loaded Amazon Kindle devices for use on-site.
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Barneys, Karl Lagerfeld, China and luxury automakers – News briefs
Today in luxury marketing – Barneys New York looking for downtown flagship?; Lagerfeld backs French gay marriage with Chanel catwalk finale; China burns less bright for luxury brands; BMW, Mercedes hatchbacks head for India after China flop.
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What was it about Qualcomm’s CES opener earlier this month?
What many have been labeling the most insane keynote ever was actually pretty sane to me.
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