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Surge of millennial-focused news sources shifts publishing industry – Mobile Marketer

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March 23, 2016

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Surge of millennial-focused news sources shifts publishing industry
The growing popularity of news sources delivering snackable content geared towards millennials is forcing traditional publishers onto mobile-first platforms, but older media companies still miss the mark on delivering the shorter, punchier content these readers want.
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Buick drives millennial connections by unveiling new car on theSkimm
General Motors’ Buick automotive brand is taking a millennial-first approach to marketing by unveiling a new vehicle on Instagram via a partnership with mobile newsletter theSkimm.
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Domino’s heats up with early adoption of sponsored Snapchat lenses
Domino’s Pizza UK is rolling out new digital advertising initiatives with a slew of mobile-first components, including a branded channel on a GIF repository site and sponsored Snapchat lenses that play into the campaign’s mind-boggling theme.
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73pc of smart home owners use voice control, increasing app utility: report
Consumers who own smart home devices have quickly embraced voice recognition technology to enhance mobile applications designed to control these devices, driving further interest in the segment, according to new research from The NPD Group Connected Intelligence.
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