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Super Bowl mobile marketing evolves to be more organic, less integrated – Mobile Marketer

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February 3, 2015

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Super Bowl mobile marketing evolves to be more organic, less integrated
Major brands continued a trend on Sunday that was also apparent during last year’s Super Bowl game, with little integration between television and mobile marketing efforts.
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Social turning live music shows into digital events: study
The mobile revolution and social media in particular have turned live shows into digital events, increasing the ways that brands that sponsor concerts can extend positive association, reach and engagement well beyond an individual show or tour, according to a new study.
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EBay, Lincoln tap Google Now to step up mobile search relevancy
A slew of major brands including eBay, Kayak, Lyft and Lincoln are integrating with the Google Now predictive search mobile application to deliver relevant information and notifications to users before they even ask for them.
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TripAdvisor acquires journaling app Rove, eyes role as extended travel companion
TripAdvisor is ramping up to become an extended travel companion for its customers and stand out from the growing sector of travel marketers by acquiring journaling mobile application Rove, which enables users to log their movements based on GPS coordinates and other data.
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Will marketers leap onto Vine following new, separate kids version?
Vine’s introduction of Vine for Kids could be the beginning of an opportunity for mobile marketers to dive wholeheartedly into efforts on the original platform given that less mature audiences will no longer be a burden of consideration.
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