Super Bowl advertisers must advance their mobile game with streaming
The National Football League is furthering its content on streaming platforms, cognizant of the growing demand for standalone viewing services on mobile devices, meaning advertisers must adapt their Super Bowl strategies to include these platforms or risk being left behind.
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Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
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Publications with Hispanic, millennial audiences see high mobile traffic: report
Hispanic and millennial consumers are proving to be the most active mobile readers for publication content, as media brands with these audiences are experiencing significantly higher traffic on untethered devices, according to a study by SimilarWeb.
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Saks touts transformative power of beauty for resolution-keen consumers
Department store chain Saks Fifth Avenue is leading consumers on a sensory, experiential tour of ­its beauty offerings to help achieve a new look in a new year.
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