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Subway mixes video into summer campaign to up mobile advertising strategy – Mobile Marketer

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June 5, 2012

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Subway mixes video into summer campaign to up mobile advertising strategy
Quick serve restaurant chain Subway is continuing its mobile advertising push with a campaign that uses video and location to encourage consumers to try its summer menu.
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Mobile lands starring role in DreamWorks Animation’s marketing campaign
Mobile has a prominent role in the promotional and marketing activity lined up to support DreamWorks Animation’s Madagascar 3 movie, including 100 million QR code-enabled stickers on Dole bananas in stores.
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Google takes more aggressive stance, accuses Nokia, Microsoft of collusion
Fresh from closing its deal to acquire Motorola Mobility – and the numerous patents that came with it – Google appears to be taking a more aggressive stance in the ongoing mobile intellectual property wars and has alleged that Microsoft and Nokia are colluding to raise the price for mobile devices.
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New Belgium Brewery taps mobile for social media engagement
Craft brewer New Belgium Brewery is rolling out a summer-long campaign with social media at its core and a mobile application that lets users share content and enter sweepstakes.
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Beam embraces mobile search to drive visibility, engagement
Spirits company Beam Inc. has signed iCrossing as its search media agency of record, tasking the firm with helping Beam’s many liquor brands tap mobile to develop closer relationships with consumers.
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Sunwing Vacations looks to enhance mobile marketing efforts via cross-channel initiative
Sunwing Vacations is looking to drive its cross-channel marketing efforts via a new mobile initiative the company is rolling out nationwide.
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Bentley showcases GT via first model-specific app – Luxury Daily
Luxury Daily today – Bentley showcases GT via first model-specific app; Rebecca Minkoff sees 100pc spring shoe sale growth due to Instagram: cofounder.
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FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms
Marketers who use mobile and social media face challenges that these platforms present when making clear and conspicuous disclosures complying with FTC Dot Com Disclosure Guidelines.
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