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Strong digital presence is primary tool in regaining margins: L2 – Luxury Daily

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April 11, 2016

Four Seasons mobile app

Four Seasons mobile app

New York retailers most satisfied with trading performance: Savills
Dubai, United Arab Emirates may be trailing key luxury retail destinations such as New York and London today, but the market is projected to experience the fastest growth in sales over the next five years, according to a new report from Savills.
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Carolina Herrera: Fashion is a dream that becomes reality
NEW YORK – Buy now, wear now is a trend sweeping the fashion industry, but it is one that Carolina Herrera will not be buying into.
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Top 10 brand social videos of Q1
Marketers used the medium of video to evoke emotions in viewers, whether eliciting a laugh or tears.
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Strong digital presence is primary tool in regaining margins: L2
Online travel agency Priceline and home-sharing service Airbnb have higher valuations than any hotel chain, according to a new report by L2.
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Porsche cleared of wrongdoing in Paul Walker’s death in first lawsuit
German automaker Porsche is not responsible for the death of actor Paul Walker, according to the federal judge who ruled on the case.
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Ferragamo explores codes of nature, expression in capsule jewelry line
Italy’s Salvatore Ferragamo is channeling its founder’s love of nature and travel with the launch of a jewelry capsule collection.
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Snapchat 2.0 creates new marketing opportunities while requiring extra diligence
Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much.
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New luxury hubs emerge as traditional players slow: report
Silicon Valley, CA communities are experiencing a shortage of inventory at the high-end, but new cities are emerging as luxury hubs, according to a report by Coldwell Banker.
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Top 5 brand moments from last week
Big changes and creativity marked a busy week in the luxury world.
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Saks, Maserati, Marc Jacobs and Prada – Live news
Luxury Daily’s live news from April 8 – Saks to close Dubai department store after 10-year stint; Maserati personalizes purchase process via Chase finance solution; Marc Jacobs casts Screaming Queens for UGC eyewear effort; Prada nets 2015 growth in Japan, as China continues to cool.
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Biennale des Antiquaires, Hedi Slimane, older consumers and fashion’s turbulence – News briefs
Today in luxury marketing: Chaumet and Boucheron join exodus from Biennale des Antiquaires; Why would Yves Saint Laurent erase the Hedi Slimane era?; The grey market; Azzedine Alaïa on fashion’s current turbulence.
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New Clear Channel out-of-home data and analytics tool draws objections from privacy advocates
New out-of-home marketing technology is already drawing fire from privacy advocates and others who are concerned that the average consumer is unaware that his or her location data is being shared with advertisers and marketers.
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Luxury branding for today’s woman: What has to change
It is time to redefine luxury around more substantial core values or face the consequences.
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