Stonyfield Farm cultivates Pokemon Go mobile moments via in-app ads
Stonyfield Farm is cultivating mobile moments designed to engage Pokemon Go players by targeting them on other applications when they are at a location where characters can be collected.
Please click here to read the entire story on Mobile Marketer

Facebook’s coffers overflow with mobile ad dollars
Mobile ads brought in 84 percent of the $6.2 billion in advertising revenue generated by Facebook during the second quarter, an increase from 76 percent a year ago that highlights the social media platform’s significant strength in connecting on-the-go consumers with marketers.
Please click here to read the entire story on Mobile Marketer

Google’s Zagat app makes lunching easier with personalized recommendations
Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalized recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches.
Please click here to read the entire story on Mobile Marketer

Ford steers shuttle service to MIT campuses
Ford is moving forward with a shuttle service program that allows users to request a ride via an application, which will arrive soon at Massachusetts Institute of Technology, prompting the start of a collaboration that will focus on improving public transportation.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free