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Stonyfield Farm cultivates Pokemon Go mobile moments via in-app ads – Mobile Marketer

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July 28, 2016

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Stonyfield Farm cultivates Pokemon Go mobile moments via in-app ads
Stonyfield Farm is cultivating mobile moments designed to engage Pokemon Go players by targeting them on other applications when they are at a location where characters can be collected.
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Facebook’s coffers overflow with mobile ad dollars
Mobile ads brought in 84 percent of the $6.2 billion in advertising revenue generated by Facebook during the second quarter, an increase from 76 percent a year ago that highlights the social media platform’s significant strength in connecting on-the-go consumers with marketers.
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Google’s Zagat app makes lunching easier with personalized recommendations
Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalized recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches.
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Ford steers shuttle service to MIT campuses
Ford is moving forward with a shuttle service program that allows users to request a ride via an application, which will arrive soon at Massachusetts Institute of Technology, prompting the start of a collaboration that will focus on improving public transportation.
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