Steuben Glass advertises on iPad in rebranding effort
American home furnishings producer Steuben Glass is advertising in digital women’s lifestyle publication VIVmag’s new iPad application as part of a rebranding initiative.
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Gucci, Burberry dominate luxury fashion sector for Web traffic
Gucci and Burberry have generated more Web site traffic than any other luxury fashion brand surveyed in PM Digital’s latest online trend report.
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Boucheron enhances consumer experience with augmented reality initiative
French jewelry house Boucheron is letting consumers find out how the brand’s products look on their hands from the comfort of their homes via a new augmented reality Web experience.
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Rolex, Louis Vuitton, Cartier reach elusive male audience via Golf Digest
Upscale watchmakers such as Rolex, Louis Vuitton and Cartier are reaching hard-to-engage affluent male consumers through advertising partnerships with Conde Nast’s Golf Digest magazine.
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Barneys kicks off multichannel holiday campaign with food-themed window displays
Barneys New York will kick off its national “Have a Foodie Holiday” campaign by placing food-themed window displays at its retail locations in celebration of foodie culture.
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Make customer care rewarding with SMS
In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.
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