Top 10 digital luxury marketers of Q1
The introduction of Facebook Timeline in addition to savvy cross-channel promotions through social media and mobile created buzz in the luxury industry in terms of digital marketing during the first quarter of 2012.
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PPR, Balenciaga leverage public awareness through museum exhibit
French conglomerate PPR Group will join the House of Balenciaga to sponsor a museum exhibition called “Cristóbal Balenciaga, Collectionneur de Modes” in Paris that presents the heritage of Balenciaga through historical clothing items and the designer’s life story.
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Mercedes targets Gen Y in new aggressive 9-product push
German automaker Mercedes-Benz is hitting the ground running in 2012, aiming to introduce nine new products over the next three years starting next month.
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Triggered emails see 96pc more opens than regular campaigns: study
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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Starwood uses foursquare to incentivize summer programming
Starwood Hotels & Resorts is offering incentives for checking in on foursquare at its nine hotel brands including St. Regis and The Luxury Collection as part of a contest and promotion that aims to share the company’s summer programming with Live Nation.
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Peninsula hops on social media bandwagon for Easter promotion
The Peninsula Chicago is using social media to market its new Easter-themed activities, including a Mini dressed as a rabbit, dining options and room deals.
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LVMH, Lexus, Dior and real estate – News briefs
Today in luxury marketing – Bernard Arnault talks LVMH’s long-term view; Value in a luxury sedan; Luxury home sales still reflect buyer’s market; Natalie Portman selects charity for Rouge Dior nude shade.
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Calculating the ROI of a mobile marketing campaign
One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. Here is one way to measure.
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