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Starwood taps location-based social network Jiepang to engage Chinese travelers
Starwood Hotels & Resorts is looking to engage its guests in Asia Pacific through a partnership with Chinese social media platform Jiepang to offer added benefits to mobile users who check-in to any of the hotelier’s Asia-Pacific properties.
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Swarovski accelerates brand awareness through multichannel augmented reality installation
Precision-cut crystal manufacturer Swarovski is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.
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Peninsula Hotels uses in-store profits for holiday charity initiative
Peninsula Hotels is adding to the Enrich Your Life guest experience program with its Trees of Hope campaign in which guests can buy holiday ornaments with profits going toward the Make-A-Wish Foundation.
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Ritz-Carlton, Four Seasons leverage Yves Saint Laurent museum exhibit for VIP packages
The Yves Saint Laurent museum exhibit is heading to the Denver Art Museum in March 2012 and luxury hotels such as the Four Seasons and Ritz-Carlton are leveraging the event to increase guest traffic on the heels of the skiing season.
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International Condé Nast publication launches indicative of booming luxury market
The launch of luxury-focused magazines such as Vogue, Allure and Myself in markets including Russia, the Netherlands and Italy is indicative of a booming luxury print market, according to industry experts.
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Cartier, Harry Winston, Lexus and the global economy – News briefs
Today in luxury marketing – Cartier took out an injunction against Raymond Weil; Harry Winston launches its largest collection; Lexus fashion workshop: couture from car parts?; IMF sees weaker global economy.
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Time to cultivate a healthy dose of cynicism with mobile
One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.
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