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Starwood, Hilton overcome challenges to make mobile keys a reality – Mobile Marketer

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November 4, 2014

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Starwood, Hilton overcome challenges to make mobile keys a reality
While hotels have been struggling to leverage mobile keys for years due to a fragmented smartphone industry, varying mobile signal standards and pricey lock system upgrades, Starwood Hotels and Hilton Worldwide are making them a reality with roll outs planned for this year and next.
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Macy’s Thanksgiving Day Parade app returns
Macy’s Thanksgiving Day Parade mobile application will once again provide fans an interactive experience via the augmented reality Elf-O-Matic that allows users to create their own parade float using a photo of themselves.
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Colgate shines light on CMA Awards red carpet via live Twitter chat
Colgate Optic White will build brand awareness during the upcoming 48th Annual CMA Awards by co-hosting a live Twitter chat on the red carpet to give viewers a behind-the-scenes experience.
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EBay, UPS in Monster’s push to mobile job hunters via Twitter
EBay, UPS and Geico are on the list of brands whose help-wanted notices will appear on Monster.com job ads on Twitter, part of Monster’s effort to win back recruiters who have turned to rival Web sites.
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Butterball overhauls meal-planning app to reach Android users
Butterball has overhauled its meal-planning mobile application to reach Android users while increasing access to its host of recipes, tips and tools ahead of Thanksgiving.
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IHeartMedia rocks mobile engagement, fans with live events
IHeartMedia, parent of Internet radio platform iHeart Radio, is winning fans by engaging its growing audience of on-the-go consumers on a range of platforms, especially live events.
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