Mercedes-Benz, Jaeger-LeCoultre showcase products on LinkedIn. Should others?
Luxury marketers such as Jaeger-LeCoultre and Mercedes-Benz USA are pushing products through the redesign of career-oriented social network LinkedIn.
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90pc of affluent consumers favor quality over status in luxury purchases: Luxury Institute
The majority of affluent consumers are looking to purchase long-lasting, high-quality items from luxury brands over items that could enhance their status, according to a new survey by the Luxury Institute in partnership with Ford’s newly rebranded Lincoln Motor Company.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Aston Martin leverages 100-year history via revamped logo, global celebrations
Sports car manufacturer Aston Martin is marking its centenary by unveiling a new logo and holding global celebrations such as a week of open house activities at its headquarters and a birthday event in London.
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Starwood boosts mobile bookings through Android app
Starwood Hotels & Resorts is extending the mobile reach of its Starwood Preferred Guest program through the release of an Android application that offers similar capabilities to its iPhone application.
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Flexjet molds service to consumers’ needs through U.S. flight program
Private aviation provider Flexjet is adding value for its Flexjet 25 Jet Card holders through the new Coastal Connect program that gives access to special rates for travel within the United States.
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Saks, Jaguar Land Rover, Lincoln and luxury retailers – News briefs
Today in luxury marketing – Southeastern Asset Saks’ biggest shareholder; Jaguar Land Rover looking at building Saudi Arabia factory; A new ad agency for Lincoln; J’Adore online at $50 less spurs virtual sale Down Under.
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Inviting nominations: Luxury Marketer of the Year and Luxury Retailer of the Year
Luxury Daily is inviting nominations for the two most prestigious awards handed out annually, 2012 Luxury Marketer of the Year and 2012 Luxury Retailer of the Year.
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Editorial calendar 2013 for Luxury Daily
Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
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3 key strategies for engaging social-mobile customers
There is no doubt that luxury retailers are no longer dipping their toes in social marketing. They are driving unique programs that tie together their brand promise and the unique marketing capabilities of social media.
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