Louis Vuitton looks to industry giants for limited-edition collection
French leather goods house Louis Vuitton is combining its past with present creative forces through a special project.
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Dorchester Collection cancels Fashion Prize not long after ownership controversy
The Dorchester Collection folded up its highly-regarded Fashion Prize to focus on other projects, according to the brand.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Cartier personifies bags in new video to spark consumer emotion
France’s Cartier released a new video on their social media pages featuring a short story about two bags, one male and one female, from its new Jeanne Toussaint & Louis Cartier bags collection.
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LVMH renews sustainability status through Green Week partnership
Luxury conglomerate Moët Hennessey Louis Vuitton is spreading news of its ecologically sound practices through its third annual participation in the European Commission’s Green Week.
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Starwood bets on Google Glass with new SPG app
Starwood Hotels and Resorts is anticipating the potential surge in consumer interest for wearables with a new Starwood Preferred Guest application for Google Glass.
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Harrods expands Summer Beauty Festival reach via magazine app tie-in
London department store Harrods is putting beauty in the “hands of the app holder” with digital content on its branded magazine application to support its month-long, in-store cosmetic event series.
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Vertu teams with other technology brands to create $10K bespoke phone
High-end smartphone manufacturer Vertu is extending its product line with a bespoke phone collection.
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WSJ. magazine sets sights on Brazil, Latin America with new regional editions
Due to the continued success of The Wall Street Journal’s WSJ. magazine, the news outlet is expanding its lifestyle supplement’s reach to include affluent readers in Brazil and Latin America.
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Hermès, Longchamp, DVF and luxury penthouses – News briefs
Today in luxury marketing – Hermès sees growth in jewelry; Longchamp CEO expects sales growth to double this year; Google Glass now available with Diane von Furstenberg Frames; The high life.
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Why “interactive” is not synonymous with “online”
Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online.
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