Making headway in emerging markets means focusing on the long-term: A.T. Kearney
While many retail strategists stress the importance of emerging markets, these regions only comprise about 30 percent of the global luxury market, according to a report by A.T. Kearney.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Valentino commemorates CFDA win with forward-looking film
Italian fashion label Valentino is paying tribute to its creative directors’ lives and careers with a film celebrating their CFDA Award win.
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Selfridges backs international rickshaw race to save Asian elephants
Department store chain Selfridges is sponsoring Quintessentially Foundation and Elephant Family’s global rickshaw race to help raise funds and awareness for endangered Asian elephants.
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Vacheron Constantin celebrates anniversary with new Harmony collection
Swiss watchmaker Vacheron Constantin is celebrating its 260th anniversary with the release of a new collection that highlights both the brand’s heritage and its technical innovations.
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BMW enables artistic freedom for leading opera house
German automaker BMW is boosting its cultural credentials by extending the free open-air event “Staatsoper für alle” June 21 for music lovers around the world.
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Starwood app minimizes hassle of event planning via partnership
Starwood Hotels and Resorts is equipping event planners with a new mobile application to streamline and broaden decision-making capabilities.
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Mercedes-Benz introduces new fire trucks at Interschutz trade fair
German automaker Mercedes-Benz is using its technical capabilities to promote social good with the release of three new models of emergency fire service vehicles.
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Vanity Fair shows generational appeal with June edition’s Hollywood focus
Condé Nast-owned Vanity Fair’s June issue took part in the buzz surrounding the reboot of George Lucas’ “Star Wars” franchise, as a nod to the title’s relationship with film and Hollywood starlets.
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Details, Dior, Hermès and Bentley – Live news
Luxury Daily’s live news from June 2 – Details launches ecommerce to further readers’ experiences; Dior sets the stage with behind-the-scenes look at eye makeup; Hermès chooses play as theme for 2016 Prix Émile Hermès awards; Bentley opens fifth dealership in Russia.
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China, Rolex, Africa and Mercedes-Benz – News briefs
Luxury marketing today – When it comes to luxury brands, Chinese youth are “not buying it”; Tag Heuer to Rolex: How luxury watch brands are responding to the Apple Watch; For luxury retailers, Africa today is like China in the 1980s; Mercedes-Benz art program benefits SMU, TCU students.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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What is driving mobile loyalty?
With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.
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