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Starwood’s Chinese Android app meets demand, cradles consumer – Luxury Daily

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August 8, 2013

SPG's Chinese Android app

Top 10 luxury brand digital campaigns of H1
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.
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Barneys partners with Exclusive Resorts to host private in-store experiences
Department store chain Barneys New York is partnering with vacation and travel club Exclusive Resorts to host private in-store shopping experiences for club members.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Starwood expands Android mobile app to Chinese consumers
Starwood Hotels & Resorts is keeping up with the expansion of its Starwood Preferred Guest program in the brand’s fastest growing market by releasing an Android application for Chinese consumers.
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Alchemy Properties enlists multi-sensory campaign for new luxury skyscraper
Alchemy Properties is generating interest in its yet-to-be-built skyscraper called 35XV with a multi-sensory marketing campaign that looks to surround consumers with an ultra-luxury experience.
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De Beers elevates status of Hong Kong, Macau Island stores with renovations
Jeweler De Beers reopened its Hong Kong and Macau Island, China, stores after undergoing renovations meant to elevate the status of both spaces in the expanding Asian market.
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Bulgari, Chanel focus on beauty and jewelry in Town & Country
Bulgari, Chanel skincare and Gemfields advertisements are found among the fall fashion advertisements in the September issue of Hearst’s Town & Country to round out the typically fashion-focused issue.
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Ralph Lauren, Tod’s, Anya Hindmarch and Halston- News briefs
Today in luxury marketing – Ralph Lauren Q1 profits fall; Tod’s H1 net profit rises 1.8pc boosted by Americas, Asia; Anya Hindmarch takes New York; Halston never paid Sarah Jessica Parker.
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How mobile has shrunk the world
Thanks to this small, one-in-all device, consumers today have become more mobile-centric, me-centric and present-centric. They want everything now, delivered at one place – on their handsets.
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5 key elements of an effective luxury brand reboot
I have seen brands approach rebranding in every conceivable way and with varying degrees of success. That is because even the best agencies and clients cannot overcome the negative pull of poor planning.
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