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Starbucks opens up opportunities for brands to reach mobile customers – Mobile Marketer

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April 16, 2013

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Starbucks opens up opportunities for brands to reach mobile customers
Starbucks continues to add opportunities for brands to reach mobile customers via the in-store Wi-Fi available in many locations thanks to a new partnership with Boingo Wireless.
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Kraft’s Kool-Aid cements brand awareness via interactive mobile app
Kraft’s Kool-Aid has introduced a new application that marries mobile and photography to drive consumer interaction.
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GE brings interactive gaming to mobile through Wonderground campaign
General Electric has launched a mobile and desktop experience that gets consumers in five cities to learn about technology, science and engineering through gaming and check-ins.
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DMA opens entries for 2013 Echo Awards
The Direct Marketing Association is accepting nominations for the 2013 International Echo Awards competition.
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