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Starbucks is 2012 Mobile Marketer of the Year – Mobile Marketer

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December 31, 2012

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Starbucks is 2012 Mobile Marketer of the Year
Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
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Cost to acquire loyal app users jumps 30pc: report
As a result of increased holiday spending, the cost to acquire a loyal mobile application user increased in November, according to a new report from Fiksu.
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Windows Phone ecosystem attracts developer interest but is it enough?
Microsoft is reporting some progress in its campaign to build Windows Phone into the third mobile operating system, with more than 75,000 new apps and games having been added to the Windows Phone store during the course of 2012.
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Pew, iSign, Onswipe – News briefs
ews briefs: 25pc of Americans own a tablet: Pew; NFL Super Bowl event taps mobile to deliver location-based messages; Onswipe sees 75pc increase in Kindle Fire visits.
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