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Starbucks’ experimental bent boosted by loyal following on mobile – Mobile Marketer

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April 21, 2015

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Starbucks’ experimental bent boosted by loyal following on mobile
Starbucks’ view of mobile as the future of retail, not just marketing, has earned it both users’ trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.
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North Face’s Earth Day social campaign may lack consumer impact
The North Face is expanding its Earth Day-inspired Clothes The Loop recycling program with a social media campaign asking users to upload photos of themselves recycling products to be entered to win a $100 gift card, but may miss the mark with leveraging the cause for brand awareness.
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Kmart extends streak of irreverent social videos with Lounger Games
Kmart continues to leverage social video to generate laughs and brand awareness, this time with an hour-long video of two guys doing nothing that supports the launch of the Joe Boxer Inactivity Tracker.
Please click here to read the entire story on Mobile Marketer

Avianca targets US Hispanics with programmatic mobile ad exchange
Univision is part of a programmatic mobile ad exchange aimed at making it easier for advertisers to connect with United States Hispanics, with Colombian airline Avianca among the first to do so via the network.
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