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Starbucks exec: Seismic change in consumer behavior linked to technology – Mobile Marketer

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January 16, 2013

The Starbucks mobile app

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 Starbucks exec: Seismic change in consumer behavior linked to technology
EW YORK – A Starbucks executive at the NRF 102nd Annual Convention & Expo said that mobile is mission-critical and needs to be funded and resourced appropriately, with a seat at the head of the table.
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Facebook pits itself against Google in search
Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google.
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Marketers struggle with how to leverage mobile data: report
Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.
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World Wildlife Fund delivers interactive experience via iPad app
World Wildlife Fund has launched its first iPad application that leverages the device’s swipe, camera and geolocation functionality to deliver an interactive and educational experience about endangered species.
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