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Starbucks continues pumpkin spice latte personification with separate Messenger bot – Mobile Marketer

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August 31, 2016

starbucks pumpkin spice

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Starbucks continues pumpkin spice latte personification with separate Messenger bot
Starbucks is cementing the pumpkin spice latte’s status as a beloved beverage and social media caricature by rolling out a separate PSL Facebook Messenger chatbot, which enables users to interact with the drink by taking a quiz and discussing fall-themed topics.
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Honest Tea’s influencer-driven sweepstakes uncaps 15.6pc uptick in social followers
The Coca-Cola Company’s Honest Tea brand recently captured a 15.6 percent increase in followers across its Facebook, Instagram and Twitter channels after rolling out a summer sweepstakes that leveraged the popularity of several social influencers and bloggers.
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Trolli taps interactive mobile ads for 14.9pc secondary engagement
Ferrara Candy Company’s Trolli brand recently saw a 213 percent higher engagement rate than industry average on mobile for a cross-channel campaign that played with interactive elements to make a bigger impact.
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