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Starbucks continues mobile reign with multichannel marketing effort
Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its latest campaign.
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How Outback Steakhouse could have improved its mobile ad campaign
Outback Steakhouse had the right idea when it came to its mobile advertising campaign by promoting an ongoing deal. However, it fell short when consumers were led to an unoptimized landing page.
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Businesses to double their mobile investments over the next 18 months
Businesses are planning to invest more in mobile projects in the next 12-18 months than they have over the entire course of their existence to data, according to a new report from Antenna Software.
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Popsicle enters mobile space with interactive iAd campaign
Popsicle is running an interactive mobile advertising campaign within Apple’s iAd network that bolsters brand awareness and encourages consumers to learn more about its products.
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Club Med boosts accessibility for on-the-go users with mobile site
Club Med continues to build its presence in mobile, having launched a new mobile site to complement its existing iPhone and iPad apps.
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7-Eleven drives in-store traffic via incentivized mobile push – Mobile Commerce Daily
Mobile Commerce Daily today – 7-Eleven drives in-store traffic via incentivized mobile push; Chiquita launches mobile check-in app to drive in-store sales.
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Screenvision, ABI Research, Soundbite Communications – News briefs
News briefs – Screenvision brings interactivity to the big screen; Smartphones will drive $20B in aftermarket accessory revenues in 2012; Mobile marketing outperform traditional marketing initiatives.
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Departures strengthens tablet presence via Black Book app – Luxury Daily
Luxury Daily today – Departures strengthens tablet presence via Black Book app; Is the footwear industry recession-proof?
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Smart or dumb? Engaging the other 49.7pc of your mobile customers
How big is the feature phone market? Who owns these devices? What are their true capabilities? And are they even worth marketing to?
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