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Starbucks builds brand with millennials via closely aligned mobile platforms – Mobile Marketer

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Starbucks builds brand with millennials via closely aligned mobile platforms
Starbucks is targeting millennials who may be looking for a quick pick-me-up during the busy holiday season with brand integrations on Snapchat and popular email newsletter publication theSkimm.
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NY Times’ VR play is publisher’s most successful app launch
The New York Times’ new virtual reality application had more downloads in its first days of availability than any other app from the publisher at launch, pointing to the technology’s significant potential for publishers.
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How brands are tapping Facebook Messenger to bolster customer service
A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.
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Emerging musicians open for popular acts in Wix Music’s YouTube campaign
Wix Music is putting a mobile spin on the idea of an opening act with pre-roll ads on YouTube appearing before the music videos of top musicians and featuring its users.
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