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Standardized technology solutions may be key to counterfeiting woes – Luxury Daily

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May 23, 2016

Image courtesy of Saks Fifth Avenue

Image courtesy of Saks Fifth Avenue

New federal overtime rules will burden luxury brands, retailers and agencies
While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for luxury marketers and retailers.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Retailer stocks nosedive as earnings disappoint, with no quick fix in sight
Retailers’ stock values are plummeting, with stocks reaching historic lows as earnings falter.
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Life phase and lifestyle complicate generational consumer segmentations: report
For apparel brands and retailers selling clothes to consumers, age is not everything, a study by A.T. Kearney and NPD Group reinforces.
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De Grisogono touts possibilities with 404-carat diamond reveal
Swiss jeweler de Grisogono is highlighting the potential of its latest acquisition, one of the 30 largest rough-cut diamonds ever found.
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Standardized technology solutions may be key to counterfeiting woes
While there may not a single silver bullet solution to end counterfeiting, technological methods may be able to curb the practice.
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Christian Louboutin accents its signature red in moto-glam film
French footwear and accessories label Christian Louboutin is hitting the pavement with a cast of red-sole clad enfants terribles.
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5 strategic necessities for hosting a successful event: Wealth-X
Offering the highest ROI of any marketing strategy, a successful event program must merge brand DNA with a strong understanding of target consumers’ passions, according to Wealth-X.
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Personalizing push notifications can increase open rates up to 800pc: report
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.
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Top 5 brand moments from last week
Campaigns in the luxury space can be jovial or veer toward seriousness, allowing brands to be represented as multifaceted entities.
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Richemont, Holt Renfrew, Time Inc. and Sentient Jet – Live news
Luxury Daily’s live news from May 20 – Richemont sales up 6pc in 2016 despite “volatile” market; Holt Renfrew teams with Kenzo for oceanic cause; Time appoints ad-tech entrepreneur to head fashion and lifestyle business; Sentient Jet bets on Nyquist’s talent with Preakness sponsorship.
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Burberry, Chanel, LVMH and Audi – News briefs
Today in luxury marketing – Investors step up criticism of Bailey for dual role at Burberry; 2016 Cannes Film Festival: Chanel reunites with Woody Allen for “Café Society”; Antoine Arnault on luxury brands and the family business; In Audi’s virtual cockpit, technology is your co-pilot.
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Do not get stuck in mobile limbo
As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.
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