How social media transformed New York Fashion Week
Social media has helped New York Fashion Week evolve into a global event and now plays an integral role for luxury marketers to engage their audience during the shows.
Click here to read the entire story on Luxury Daily

Four Seasons, JetWay target ultra-affluent with $400,000 package
Four Seasons Hotel New York and JetWay Private Air are partnering to offer a Valentine’s Day package that includes a chartered flight, penthouse accommodation and a Premier Gem diamond necklace.
Click here to read the entire story on Luxury Daily

Lincoln contines rebranding efforts with Twitter-driven Super Bowl spot
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers’ Twitter interactions with the host of NBC network’s “Late Night with Jimmy Fallon.”
Click here to read the entire story on Luxury Daily

St. Regis marries travel, fashion via Instagram contest
Starwood Hotels & Resorts’ St. Regis is upping its credibility as a fashion-minded marketer and establishing a new channel on mobile image-sharing application Instagram via a contest that pushes its Grand Tourista Bag designed by brand connoisseur Jason Wu.
Click here to read the entire story on Luxury Daily

Hublot boosts visibility via Los Angeles Lakers partnership
Swiss watchmaker Hublot is boosting brand visibility by becoming the official timekeeper of the Los Angeles Lakers National Basketball Association team.
Click here to read the entire story on Luxury Daily

Ad pages increase 34pc in WSJ. Magazine February issue
Cartier, Giorgio Armani, Bulgari, Longines and Breguet are some of the luxury advertisers that took out key placements in the February issue of WSJ. Magazine.
Click here to read the entire story on Luxury Daily

LVMH, PPR, Barneys and print advertising – New briefs
Today in luxury marketing – LVMH full-year profit increases 13pc on gains in US and Asia; PPR sets permanent digital academy; Huge changes are coming to future Barneys warehouse sales; There is gold in luxury ads: Magazine publishers see sales gains.
Click here to read the entire story on Luxury Daily

Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Click here to read the entire story on Luxury Daily

What publishers can do to ride the mobile ad wave
Digital publishers reliant on online advertising revenue last year were suddenly dealt with a brand new form of supply to figure out and monetize immediately, or face a slow death at the expense of mobile’s rapid growth.
Click here to read the entire story on Luxury Daily