Why luxury brands should fight for their fragrance lines
The recently-settled lawsuit against Polo Ralph Lauren Corp. and the United States Polo Association prohibits the sports organization from using its trademark double-horsemen mark when marketing its fragrance line, leading experts to weigh in on why exactly brands defend their fragrance lines so fiercely.
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Gilt Groupe drops shipping fees, streamlines returns
Flash-sale site Gilt Groupe is tweaking its customer service policies to better reach the needs of buyers by offering incentives such as reduced shipping fees and more efficient return policies.
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St. Regis, Luxury Collection reward loyalists via Foursquare contest
Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.
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Tablets beat smartphones for mobile shopping: study
A new study claims that tablet owners use their devices to browse and buy online more frequently than smartphone holders, giving hope to retailers looking for a mobile lease of life for catalogs.
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Yves Saint Laurent, Saks, Hublot and Miu Miu – News briefs
Today in luxury marketing – YSL relaunches Touche Eclat to suit black and Asian women; Saks CEO says luxury spending is on the rebound as it reports Q1 profit up 51pc; Hublot opens New York flagship.
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How retailers should handle a mobile-empowered customer
Many retailers who consider themselves cross-channel are still struggling with a heavily siloed and disconnected environment.
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