Dior favors heritage to ecommerce on redesigned Web site
French fashion label Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing ecommerce.
Click here to read the entire article on Luxury Daily

Westfield Valley Fair fetes Ferragamo, David Yurman boutiques via fashion event
Westfield Valley Fair, Santa Clara, CA, heralded the expansion of its luxury collection and a multi-million dollar dining terrace Nov. 1 with a Fashion DuJour grand reopening celebration that included a fashion panel and a design lab.
Click here to read the entire article on Luxury Daily

Bang and Olufsen’s first wireless speakers meld to new spaces
Danish audio and video company Bang & Olufsen is expanding its product line with three new stereo pieces that will likely appeal to affluent consumers with a penchant for interior design and functionality.
Click here to read the entire article on Luxury Daily

Lexus gives life to winning deviantArt IS model design
Toyota Corp.’s Lexus is gearing up for the Specialty Equipment Market Association Show Nov. 5 – 8 with an executed version of the winning deviantArt contest design that embodies the brand’s receptive relationship with its fans.
Click here to read the entire article on Luxury Daily

Ralph Lauren, Gucci aim for entry-level, holiday surge in December Vanity Fair
Ralph Lauren, Gucci and Prada reasserted entry-level products with new campaigns in the December issue of Condé Nast’s Vanity Fair as affluent consumers venture into the holiday gift-giving season.
Click here to read the entire article on Luxury Daily

St. Regis colors in Family Traditions campaign with top blogger visits
Starwood’s St. Regis Hotels & Resorts is leveraging the voices of four popular bloggers and enacting an Instagram campaign that runs until Nov. 20 to animate its Family Traditions initiative.
Click here to read the entire article on Luxury Daily

Harrods, Jean Paul Gaultier, John Lobb and Mercedes-Benz – News briefs
Today in luxury marketing – Harrods names fashion directors; Gaultier launches couture for children; Mencyclopaedia: John Lobb; Mercedes doubles US luxury-auto lead over BMW on new CLA.
Click here to read the entire article on Luxury Daily

Effectively monitoring and analyzing mobile direct response campaigns
Brands that get into performance-based direct response mobile marketing often run into a common issue: how to balance quality versus quantity in the mobile traffic they generate.
Click here to read the entire article on Luxury Daily