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Mattel asks dads to play Barbie with their daughters in new campaign
Toy manufacturer Mattel is taking a break from advertising to children to focus on their fathers, urging them to play Barbie with their daughters through an integrated omnichannel campaign.
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Sprint acquires 33pc of Tidal
Telecommunications giant Sprint has acquired a third of music streaming service Tidal, and the first initiative the groundbreaking partnership will look to pursue is to give the former’s 45 million retail customers access to exclusive artist content on the latter’s platform.
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Duracell initiates brand campaign with unique “social catalog” feature
Duracell, on the heels of a unique out-of-home Christmas campaign, is now expanding the scope of its brand presence with an equally creative brand campaign that will debut a Duracell Catalog on Instagram.
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Twitter and Dick Clark Productions partner for red carpet live streaming
Dick clark productions is continuing its trend of live streaming red carpet coverage of awards shows on Twitter with partnerships with three big ceremonies in the coming months.
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