Sponsored mobile videos create opportunity for cohesive partnerships 
Marketers interested in sponsored mobile videos can build a following of loyal fans by finding publishing partners that reflect their brand image, but creating a call-to-action flow is where the real marketing magic lies.
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Programmatic mobile ad spend leaps forward in CPG sector: report
Consumer packaged goods brands are now leading in programmatic ad spend on mobile, making a significant leap from 2014 when the sector came in fourth place, according to a new report from NinthDecimal.
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Mobile marketing week in review: Messaging resurges
Messaging is hot again as savvy marketers ramp up one-to-one engagements on smartphones via transactional alerts and chatbots, which are easy enough to build they could attract some of the brands still struggling to integrate mobile. Watch this video for the full analysis.
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Suicide Squad recruits Snapchat users with interactive lens filter
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer.
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