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South Korea emerging as top global tastemaker: L2 – Luxury Daily

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November 12, 2014

Louis Vuitton Korean site

Louis Vuitton Korean site

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Gucci reinvents heritage print through artist collaboration
Italian fashion label Gucci is educating consumers on the heritage of its Flora print, seen across its cruise 2015 collection, through digital marketing.
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South Korea emerging as top global tastemaker: L2
NEW YORK – South Korea’s popular culture, brands and blazing Internet speeds are propelling the country into territory that has long been occupied by the United States, according to L2’s founder at the L2 Forum Nov. 10.
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Saks combines fashion and football in Web series
Department store chain Saks Fifth Avenue is teaming up with the New York Jets for a style-focused YouTube series.
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When culture comes, real estate booms
Douglas Elliman real estate broker Chris Leavitt has seen Miami grow from a place where investors parked money to a culturally resonant city with global appeal.
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Mercedes-Benz shows commitment to mobility optimization
German automaker Mercedes-Benz is introducing mobility services to two communities in South Orange County, CA, to test how such options work in suburban areas.
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69pc of advertisers new to WSJ. magazine’s November edition
Cartier and Louis Vuitton were among the luxury advertisers featured in WSJ. magazine’s fourth annual November “Innovators” issue honoring innovative and influential individuals.
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Crest & Co. retools retail strategy for holidays with pop-up, VIP access
Private ecommerce retailer Crest & Co. is moving from the digital to the physical for the first time with a holiday pop-up shop in New York.
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