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Sotheby’s slips into consumers’ pockets with new mobile app – Luxury Daily

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March 16, 2016

Sotheby's app logo

Sotheby’s app logo

Dior captures casual elegance of signature bag through celebrity, craftsmanship
French couture label Christian Dior is demonstrating the timelessness and innovation of its latest handbag designs through a pared down campaign.
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LVMH’s Les Journées Particulières to show real-time savoir faire via Instagram
With a nod toward growing industry transparency, more than 90 venues under the LVMH umbrella will open their doors to the public for Les Journées Particulières May 20-22.
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Save the date May 4: Luxury Roundtable: Midyear Review 2016
Please mark your calendar: Luxury Daily will host its Luxury Roundtable: Midyear Review 2016 conference in New York on Wednesday, May 4.
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Estée Lauder blends heritage and modernity for millennial makeup line
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
In 2015 Italian fashion house Salvatore Ferragamo curbed the distribution of nearly 25,000 knock-off goods from China due to successful anti-counterfeiting measures.
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Supercars, SUVs rule Geneva as brands target affluent locals and youth markets
Automakers are being pulled in opposite directions, with the convenience of an SUV now as alluring as the roar of a high-powered engine.
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Sotheby’s slips into consumers’ pockets with new mobile app
International auction house Sotheby’s is writing its next chapter with the launch of a mobile application for iPhone and iPad.
Click here to read the entire article on Luxury Daily

How to allocate social media budgets as options grow
Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.
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Waldorf Astoria, Smythson, Breguet and Neiman Marcus – Live news
Luxury Daily’s live news from March 15 – Waldorf Astoria bolsters culinary greatness at first West Coast new build; Smythson touts cabinet of curiosities for Madison Avenue opening; Breguet opens Taiwan boutique’s doors for VIP experience; Neiman Marcus Q2 2016 net earnings fall to $7.9 million.
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Jeremy Scott, Belstaff, customized beauty and ex-Porsche execs – News briefs
Today in luxury marketing – Barbie boy: How Jeremy Scott remade Moschino for the Instagram era; Belstaff opens first store and hosts pop-up in Japan; Will customized beauty (finally) work?; Ex-Porsche executives ask for acquittals in manipulation case.
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7 best-practice tips for mobile video advertising
It is all for nothing if mobile video ads do not work with the specific challenges of mobile devices.
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