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Bulgari turns attention to accessories during Milan Fashion Week
Italian jewelry house Bulgari is highlighting its popular Serpenti collection with a microsite dedicated to the handbags and a short video exploring its creation.
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Fortnum & Mason, Harrods extend store influence through flower show
Both Fortnum & Mason and Harrods are participating in the RHS Chelsea Flower Show in London to create an immersive branded experience outside of the store.
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Bally communicates timeless appeal with ’60s-inspired film
Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.
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Chaumet highlights human effort behind ring in craftsmanship film
French jeweler Chaumet is giving consumers an inside look into its creation process with a social video focusing on the making of the Josephine ring.
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Saks hones editorial voice with spring magalog
Department store chain Saks Fifth Avenue is further differentiating its point of view with the release of its largest spring catalog to-date that combines editorial content with its latest offerings.
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Sotheby’s eases transactions with DocuSign app
Prominent Properties Sotheby’s International Realty is going paperless with DocuSign’s digital platform that provides electronic signatures to buy and sell homes.
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Audi integrates in-car technology throughout ad campaign
Audi of America is rolling out a new advertising campaign for its 2016 Audi A6 that focuses heavily on technology.
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Mercedes, Bombardier, Officine Panerai join yachts at Dubai Boat Show
Dubai International Boat Show is kicking off this week with the showcase of several top yacht builders, but will also feature several other brands such as Mercedes-Benz, Bombardier, Officine Panerai and Emirates.
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Bang & Olufsen, Karl Lagerfeld, Hermès and Aston Martin – Live news
Luxury Daily’s live news from March 3 – Bang & Olufsen romances consumers for 90th anniversary; Karl Lagerfeld stages colorful pop-up at Galeries Lafayette; Hermès executive departs in wake of LVMH stake distribution; Aston Martin to expand into SUVs to appeal to consumer sentiment.
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Milan Fashion Week, McLaren, Tag Heuer and creative transitions – News briefs
Today in luxury marketing – Milan’s ugly beauty; Hands-on with the new McLaren 675LT supercar; New Tag Heuer boss replaces top managers in turnaround drive; When fashion gossip becomes an accessory.
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Single-channel approaches to customer conversations will not work
If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.
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