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Sotheby’s uses iPad to fairly represent luxury real estate – Luxury Daily

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February 13, 2012

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Sotheby’s uses iPad to fairly represent luxury real estate
Sotheby’s International Realty is looking to encourage affluent consumers to browse through its housing listings with its new location-based iPad application.
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Neiman Marcus enlists blog photographers through social media contest
Department store Neiman Marcus is looking for new street-style photographers to take pictures at music festival SxSw for its NMDaily blog through a Facebook contest launched last week.
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Hermès to explain luxury history, craftsmanship through London exhibit
French fashion empire Hermès is further emphasizing the hand craftsmanship and strong history behind the brand through a new exhibit to open in London.
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Ulysse Nardin taps ultra-affluent audience through Departures emails
Luxury watchmaker Ulysse Nardin is taking advantage of the ultra-affluent American Express Publishing’s Departures magazine readership through email blasts that lead to a specially-curated page about an exclusive product.
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Trump Las Vegas leverages fundraising to increase online reservations
Trump International Hotel’s Las Vegas property is looking to increase its online bookings through a charitable tie-in with the American Heart Association during American Heart Month.
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Luxury Daily’s Luxury Marketing Outlook 2012
One consistent bright spot in the sea of rough news is the outstanding performance of luxury marketers worldwide. Expect that trend to continue, bar some act of God or awful international incident.
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Mulberry, BMW, Mercedes, De Beers and Calvin Klein – News briefs
Today in luxury marketing – Mulberry has your St. Valentine’s Day soundtrack; BMW fights Mercedes-Benz with fuel-efficient 3-series; De Beers warns on diamond demand; Calvin Klein, Calvin Klein Inc. donate $2 million to FIT.
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Top 5 reasons for mobile ad security
Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.
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