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Sonic makes a date with Twitter users to celebrate World Emoji Day – Mobile Marketer

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July 20, 2015

emoji burgers

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Sonic makes a date with Twitter users via emojis
While Sonic Drive-In was among numerous brands to participate in last week’s World Emoji Day, the fast-food chain’s emoticon depiction of a couple on a date more successfully pinpointed the playfulness and consumer engagement that social media events can offer.
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Platform Pulse: Beacons could soon be everywhere
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
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Healthcare marketers miss the mark on mobile, leading to frustration: report
While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers’ needs, according to a report from Kentico.
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A large Twitter following does not necessarily translate to Periscope success
Brands that have developed a large following on Twitter do not always perform as well through live-streaming services, as only specific facets of content drive successful Periscope results, initial findings show.
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