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Social media users cannot get enough of empowerment ads – Mobile Marketer

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June 6, 2016

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Social media users cannot get enough of empowerment ads
Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy can still provide serious benefits if the authenticity is there.
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NBA scores big on mobile with Twitter 360 video, Fit app
The National Basketball Association is making a big play to include at-home fans in the team experience with the launch of the NBA Fit application and 360 video on Twitter.
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Campaign of the week: Dunkin’ Donuts supersizes social media
Social media campaigns are getting bigger and more expansive, a trend exemplified in a recent Dunkin’ Donuts campaign. Watch this video for the full analysis.
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Chiquita Bananas’ interactive recipes drive 52pc email engagement on mobile
Chiquita Bananas tapped into the interest in quick-fix snacks with a recent campaign that served interactive recipes and enabled recipients to check off ingredients needed from a grocery store, resulting in 52 percent of email engagement stemming from mobile.
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