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Social media log-out pages lackluster in driving app downloads
With an increasing amount of social media activity taking place on mobile devices, Web sites use the log-out page to increase application downloads. However, simply plugging an app is not enough if companies want to see a hike in downloads. 
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Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals
Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues.
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Starbucks complements seasonal beverages with mobile
Beverage giant Starbucks is continuing to make a name for itself in the mobile space with a new campaign promoting its hot beverages.
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Submissions invited for Mobile Marketer’s Classic Guide to Mobile Advertising
Editorial submissions are welcome for Mobile Marketer’s Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
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Apple developer interest is strong while Google faces growing challenges
While Apple’s continues its reign as the platform of choice for developers, Google faces growing challenges as developers lose interest in Android and closely eye the new Apple Maps, according to a new report from Appcelerator.
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American Greetings leverages mobile to extend life of greeting cards
American Greetings is extending engagement with a new line of greeting cards by enabling recipients to scan a QR code on a card and download a mobile application.
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Editorial calendar 2013 for Mobile Marketer
Here’s the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
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Calling for nominations: Mobile Women to Watch 2013
If you know a smart woman in mobile advertising, marketing, media or commerce who’s set to go places, please nominate her for Mobile Marketer’s Mobile Women to Watch 2013. Nominations accepted through Oct. 1.
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Top 10 most common mistakes in social media
There is a recurring list of misconceptions when using social media in business. These mistakes hinder an organization’s ability to maximize the use of social media while mitigating risk.
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