Social media grows too big for Apple to ignore
Apple has tended to avoid social media but as the latter’s influence continues to grow and the technology brand moves deeper into its post-Steve Jobs phase, this could be starting to change.
Please click here to read the entire story on Mobile Marketer

EBay to launch mobile ad network as in-app opportunities grow
EBay, already a leader in embracing mobile to engage consumers, wants to translate that success into a new revenue opportunity by giving other brands the chance to leverage its first-party data for targeted in-app advertising opportunities.
Please click here to read the entire story on Mobile Marketer 

History Channel raises creativity bar with takeover native ad units
The History Channel and on-demand media streamer Netflix are a few initial experimenters to try new native ads that appear on publishing Web sites and take over the user’s entire screen.
Please click here to read the entire story on Mobile Marketer

British marketers’ relevant mobile ads are well received: report
As marketers in Britain continue to move away from broadly targeted mobile ad campaigns, consumers say they are more likely to find ads informative and helpful compared to last year, according to a new report from xAd and Telmetrics.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free