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Social engagements with brands continue to grow in volume, sophistication: Forrester – Mobile Marketer

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Social engagements with brands continue to grow in volume, sophistication: Forrester
In 2016, 76 percent of United States online adults engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.
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Suicide Squad ushers in red carpet live streaming on Twitter
Warner Bros. has brought Twitter live-streaming video to mainstream film fans by partnering with Buzzfeed for a live broadcast from the red carpet of the highly anticipated Suicide Squad premiere.
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NewsBeat Social’s one-minute videos address social media, news unification
One-minute news video producer NewsBeat Social’s recent growth is a reflection of social media’s expanding influence on news production and distribution, as the company only distributes content on social platforms and sees advertising revenue from Coast Products and Intel.
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