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Social ad budgets should be moved over to media teams: Forrester
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
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Reebok sees correlation between interactive media and sales
BOSTON – A Reebok executive at eTail East 2015 talked up interactive experiences as the right path for engaging consumers via mobile and digital, with the brand currently implementing a variety of experiences along these lines.
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Scannable print ads make resurgence as mobile users eschew QR codes
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary shopping methods.
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Facebook’s news app more significant for marketers than audience network expansion
Facebook may already dominate brands’ social ad buys but the network is not resting on its laurels and continues to try to deliver compelling new reasons for marketers to invest, including by supporting native video and unique interstitials on third-party applications via its mobile ad network and by testing a breaking news app that could give Twitter a run for its money.
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Lancôme touts endless possibilities using Paris as a backdrop
French beauty brand Lancôme is showing that there are infinite possibilities when using its latest eyeshadow palette, Auda[city] in Paris.
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