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Sports and food a powerful combo play for big brands – Mobile Marketer

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February 24, 2016

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Sports and food a powerful combo play for big brands 
Pairing together sports and food is not just for during a game, but has made its way to mobile marketing with Mars, Budweiser and AllRecipes among a growing list of marketers partnering with sports organizations such as NASCAR, WWE and others.
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P&G’s Oral-B connected toothbrush integrates mobile rewards for smarter oral care
With more than 1 million Oral-B SmartSeries connected toothbrushes sold, Procter & Gamble will soon be adding mobile rewards to the user experience to drive loyalty and better brushing habits.
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Riders on crowded subways twice as responsive to mobile ads: report
A recent university study on the effect of hyper-contextual targeting and physical space found that passengers on crowded subway cars shop and buy more in response to mobile ads than those in less crowded cars.
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Tribeca Film Festival’s Snapchat contest reveals the evolution of storytelling
The Tribeca Film Festival is hoping to engage younger demographics and bring its storytelling process into the modern age with a contest inviting submissions of comedic content derived from Snapchat.
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