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Snickers aims to strengthen social presence via mobile advertising, video
Snickers is looking to amplify its presence in social with a new mobile campaign that encourages consumers to satisfy their sweet tooth cravings.
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McDonald’s pushes mobile video to bolster Monopoly promotion
McDonald’s is further cementing its place in the mobile advertising industry with a campaign that not only educates consumers about the current Monopoly promotion but also lets them enter on the spot.
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45pc of smartphone owners use OTT messaging apps: report
More than 45 percent of smartphone users take advantage of instant messaging and over-the-top messaging services in addition to using SMS, according to a new report from Analysys Mason.
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CNN showcases global mobile lifestyle evolution with new feature
CNN, one of the world’s leading cable news television networks, has rolled out a new initiative geared to highlight how mobile is changing the way consumers live around the world.
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Talksport brings in 12M page views since app revamp
Sports radio station talksport is bringing in 12 million monthly page views to its application, which is an increase from one million monthly page views six months ago.
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