Snapchat’s premium positioning at risk without better campaign analytics
Originally a user-only space, Snapchat made the leap into advertising last year, with a slew of marketers jumping to connect to the platform’s young user base, but without any ascertainable reaction data, brands should not forget its organic story capabilities.
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L’Oreal creates mobile product for at-home skin cancer testing
L’Oreal continues its mission to create beauty innovations through mobile with a skincare product enabling users to test themselves at home through a patch that pairs with an application.
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Longer Tweets would significantly recast Twitter – but for good or bad?
Reports suggest Twitter is working on enabling longer Tweets, a move that some are calling a bad idea while others suggest it could open up new opportunities for marketers and attract more users.
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First Response swaddles up mobile for Bluetooth-enabled pregnancy test
First Response is the latest marketer foraying into smart appliances, this time with a Bluetooth-enabled pregnancy test and complementary mobile application to guide users through their child-bearing journey.
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