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Snapchat’s premium positioning at risk without better campaign analytics – Mobile Marketer

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January 7, 2016

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Snapchat’s premium positioning at risk without better campaign analytics
Originally a user-only space, Snapchat made the leap into advertising last year, with a slew of marketers jumping to connect to the platform’s young user base, but without any ascertainable reaction data, brands should not forget its organic story capabilities.
Please click here to read the entire story on Mobile Marketer

L’Oreal creates mobile product for at-home skin cancer testing
L’Oreal continues its mission to create beauty innovations through mobile with a skincare product enabling users to test themselves at home through a patch that pairs with an application.
Please click here to read the entire story on Mobile Marketer

Longer Tweets would significantly recast Twitter – but for good or bad?
Reports suggest Twitter is working on enabling longer Tweets, a move that some are calling a bad idea while others suggest it could open up new opportunities for marketers and attract more users.
Please click here to read the entire story on Mobile Marketer

First Response swaddles up mobile for Bluetooth-enabled pregnancy test
First Response is the latest marketer foraying into smart appliances, this time with a Bluetooth-enabled pregnancy test and complementary mobile application to guide users through their child-bearing journey.
Please click here to read the entire story on Mobile Marketer

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